By Natalie Phillips, IMF Operations Manager
Recently my six year old son asked to borrow my FLIP camcorder so that he could record himself completing a technically challenging course on Mario Wii and upload it to YouTube for others to see. He informed me that he had “mad skills” on this game and could show others how to reach his lofty level. . As a borderline Baby Boomer/Gen Y-er, my immediate response was “really”? Now, in all honesty, he did learn how to do this from his tech savvy ten year old brother, who also has a blog, a YouTube channel and at ripe old age of a decade old, is rapidly surpassing both of his college degreed computer science parents in his knowledge of social media. The generational difference that we have with our children transposes itself in our working relationships as well. No, I don’t work with six year olds; however, I do work with other boomers, Gen Yers, Gen X-ers /Millenials.
In a recent research study by Pew, “The Millennials: Confident. Connected. Open to Change”, they state that their biggest distinction as a generation is their use of technology. But it’s not just their gadgets – “it’s the way they’ve fused their social lives into them”. So much so, that 83% of Millennials have slept with their cell phones.
The research is really amazing and enlightening to how the different generations view a variety of different things. In business, appealing to the multi-generational masses can be challenging and keeping up with social media is moving quickly in many directions. So how do you know which one is the right one for your company to use? How do you engage customers and prospects using the social media? Do you want your company’s product demonstration on YouTube to be found in a search with my son’s wicked mad Wii video? Probably not.
Related IMF Event:
Join us for our WebForum Thursday, April 29th at 2PM EST where we will learn about social medias role in a BtoB world from an industry expert from Arketi, a company that specializes in marketing and PR.
Many BtoB marketers are rapidly embracing social media and integrating it into their marketing mix as a way to engage customers and prospects. But others are still sitting on the virtual sideline.
Is YouTube truly relevant to your audience? What type of things should you be tweeting, via Twitter? Can a social media news release help with search marketing?
This webinar will address:
• Striking the right balance between listening and engaging
• Learning key components of effective BtoB social media strategies
• Establishing your brand’s social media presence through an integrated approach
• See case studies of BtoB companies successfully leveraging social media
For more information please contact : firstname.lastname@example.org
About the Author:
Natalie serves as Operations Manager for the Information Management Forum and Global Information Partners. She has more than 20 years of experience in a variety IT marketing and project management roles. She also has extensive hands-on leadership experience in integrating disparate IT, Marketing and Operations initiatives, including more than eight years at Home Depot, where she most recently directed the global B2B Services organization. In that capacity, Natalie successfully enabled cutting-edge electronic invoicing, logistics and distribution processes across one of the retail industries largest and most diverse supply chains. While at The Home Depot, Natalie also managed several large projects including the International SAP project and Y2K initiative. Natalie has also held several management positions at companies such as BetweenMarkets, Borland, Powersoft/Sybase and has been able to build bridges from industry-standard to industry-leading by developing innovative competitive advantages in rapidly changing environments.Natalie holds a Bachelor of Science degree in Computer Science from The University of New Haven.