Social Media Making a Difference for American Red Cross

Social media has become so woven into the fabric of society that it was only a matter of time before it entered the business realm. Now as more and more organizations try to stay ahead of the curve, they are integrating certain social media devices into their workplace. The American Red Cross, although a non-profit organization, is no different. Disasters like the earthquake in Haiti have taught them firsthand the power of social media and how it can help them in terms of storm relief and recovery. The following excerpt from our newly published report reflects this concept:

“The ARC is taking advantage of social media in their internal and business operation spaces and there are plans to do more.  Haiti taught them a major lesson about the power of social media too. They found out that a vast majority of the information revealing victims’ locations and whereabouts came via social media. There were no hard wired phone systems in Haiti so everything revolved around cell phones. People who were trapped would text their location to either a friend or family member or post it on social media sites like Facebook and Twitter.  This included a group of young Americans who were there on a religious mission trip. They sent texts back to family and friends in America alerting them of their status and asking for help. Military personnel used this information to find these missing individuals.”

To read more about how the American Red Cross is utilizing social media in various capacities and their plans for the future, download The IMF Report: Integration of Social Media in the Workplace.