Improve Company Collaboration Through Social Network Platforms

Social media can play a huge role for a company trying to market its products or services. However, in order to totally harness the power of social networking, companies need to look internally too. Collaboration and innovation are two key success drivers that can be improved upon with the right focus. Platforms like Yammer, Sharepoint, or Wiki can help keep employees connected and engaged. They are excellent for brainstorming and problem solving. Silos can be broken down through Forums and File-sharing.

Trying to create a collaborative network using such tools isn’t quite as easy as it sounds. A company may need to test-drive a few before coming up with a good fit for their employees. Another challenge can be getting your employees to see these outlets more as collaborative networks instead of social networks. After all, collaboration is where the real value lies in this proposition. Improving collaboration seems to be a top priority for CIO’s, at least according to Information Week’s Global CIO Survey:

“39% of executives in our Global CIO survey said they plan a major technology

implementation in this area this year, making it No. 1 among 14 projects.”

Those interested in corporate use of social networking to promote collaboration are encouraged to attend The IMF’s Forum on IT Innovation in Atlanta on June 7th and 8th. Carlos Bermudez from PricewaterhouseCoopers will be presenting on the topic. Attendees will have a chance to ask questions during this interactive discussion as well. For more details, visit this year’s IT Innovation Forum meeting page on The IMF website.

Here is some additional reading on the subject:

Social Collaboration: A Work in Progress – (Information Week Global CIO)

Collaborative Networks vs. Social Networks – (ZDnet Collaboration 2.0 Blog)

How to Use Internal Collaboration & Social Networking Technology – (Inc.)

From Social Networks to Collaboration Networks: The Next Evolution of Social Media for Business – (Forbes)

Improving Enterprise Collaboration: What Do Social Business Approaches Offer? – (ebiz)

15 Social Media Collaboration Platforms – (Fresh Networks)