Focus Your Social Media Efforts For Better Results

A couple of weeks ago we talked about “Tops-Down Corporate Social Media” and how an organization’s senior executives should be leading the social media charge for their business. Today, we’re going to take a slightly different approach on corporate social media, one built around choosing a strategy. In this age of social media and social networking it seems like new platforms pop up almost on a daily basis. We all know the big names out […]

» Read more

Enterprise Social Media Not Measured in Dollars & Cents

While social media exploded into the consumer space several years ago, it is relatively new to the business world. Enterprises have been reluctant to come around on the notion but their resistance is waning. One of the problems is a difficulty in measuring the impact social media has on the enterprise in its various capacities. It is tough to come up with dollars and cents when your metrics are Facebook “Likes” and Twitter followers. However, […]

» Read more

Listening Thorugh Social CRM Tools

I spent several years in sales and I remember being introduced to SalesForce CRM for the first time. At the time I thought I was pretty well organized with my spreadsheets, notebook, and sticky notes. Naturally when companies introduce a product like SalesForce it can be met with some resistance by employees because we want to do it the way we’ve always done it. In a lot of cases though, and SalesForce was no different […]

» Read more
1 2