Social Enterprise Adoption Hinges on Knowledge, Education, and Training

social-media (1)

Social media and enterprise collaboration tools are finding their way into the workplace at an increasingly rapid rate. These tools have many advocates and a plethora of perceived benefits. Once implemented, many organizations struggle getting their employees to adopt the new methods. A lot of companies may hold some kind of big initial kickoff or make a few announcements to peak employee interest and gain participation but that is simply not enough. Just having a […]

» Read more

Enterprise Social Media Not Measured in Dollars & Cents

While social media exploded into the consumer space several years ago, it is relatively new to the business world. Enterprises have been reluctant to come around on the notion but their resistance is waning. One of the problems is a difficulty in measuring the impact social media has on the enterprise in its various capacities. It is tough to come up with dollars and cents when your metrics are Facebook “Likes” and Twitter followers. However, […]

» Read more

Listening Thorugh Social CRM Tools

I spent several years in sales and I remember being introduced to SalesForce CRM for the first time. At the time I thought I was pretty well organized with my spreadsheets, notebook, and sticky notes. Naturally when companies introduce a product like SalesForce it can be met with some resistance by employees because we want to do it the way we’ve always done it. In a lot of cases though, and SalesForce was no different […]

» Read more
1 2