Focus Your Social Media Efforts For Better Results

A couple of weeks ago we talked about “Tops-Down Corporate Social Media” and how an organization’s senior executives should be leading the social media charge for their business. Today, we’re going to take a slightly different approach on corporate social media, one built around choosing a strategy. In this age of social media and social networking it seems like new platforms pop up almost on a daily basis. We all know the big names out […]

» Read more

Tops-Down Corporate Social Media

Social media has emerged as a dominant force in people’s lives over the past several years. Individuals are using the platform to connect with others and share information on a daily basis. Whether you’re a Facebook Friend or Twitter Follower, you are part of this revolution. However, as quickly as social media has grown on the personal side, it is still relatively new in the corporate sector. Many organizations have begun focusing attention on the […]

» Read more

Enterprise Social Media Not Measured in Dollars & Cents

While social media exploded into the consumer space several years ago, it is relatively new to the business world. Enterprises have been reluctant to come around on the notion but their resistance is waning. One of the problems is a difficulty in measuring the impact social media has on the enterprise in its various capacities. It is tough to come up with dollars and cents when your metrics are Facebook “Likes” and Twitter followers. However, […]

» Read more