Listening Thorugh Social CRM Tools

I spent several years in sales and I remember being introduced to SalesForce CRM for the first time. At the time I thought I was pretty well organized with my spreadsheets, notebook, and sticky notes. Naturally when companies introduce a product like SalesForce it can be met with some resistance by employees because we want to do it the way we’ve always done it. In a lot of cases though, and SalesForce was no different […]

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Guidelines to help companies’ development of social media strategy

This afternoon, Joshua-Michéle Ross, Senior Vice President at Fleishman-Hillard, a public relations and marketing communications firm, spoke at an IMF web forum and discussed the establishment of social media guidelines in the enterprise.     Ross addressed the importance of creating guidelines and what to consider while building a company strategy. In addition, he provided his own guidelines for employers and employees to follow while participating in the social media arena. The important of creating guidelines […]

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